What Is Singles’ Day And How to Capitalize The Best E-commerce Opportunity in China During Holidays

As we enter Q4, the shopping season is just around the corner. In China, it starts on Nov 11, earlier than the Black Friday or Cyber Monday that most western audiences are accustomed to.


Singles' Day or Double 11 originally called Bachelors' Day, is a Chinese unofficial holiday to celebrates people who are not in relationships. November 11th (11.11), was chosen because each 1 resembles a bare stick, which is Chinese Internet slang for an unmarried person. Nowadays, this holiday is more than a celebration of bachelorhood but a trend for self- rewarding.


Singles’ Day 2020 had more than 250,000 brands participating, including 31,000 from overseas, to serve over 800 million consumers. During peak activity, brands were handling 583,000 orders per second.


The top 2 Chinese e-commerce giants, racked up around $115 billion in sales across their platforms and setting new records. 11.11 Singles’ Day (Global Shopping Festival), the most massive one-day shopping event, is something you can't miss in China.


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